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Dear Marketer,
Recent studies by Nielsen Mobile indicate 97% of people with a mobile/cellphone will read an SMS (text) message within 15 minutes of receiving it; 84% will respond within 1 hour.
Now given the fact that globally 6 billion people are estimated to have access to a mobile phone and 97% of them are reading the texts virtually right away – do you start to build a picture of why this is the most preferred form of marketing today?
Look at how many people you can target and with the very low price of a text (with some companies or contracts it’s FREE!)
– So you are basically getting a free regular ad campaign.
In contrast, imagine your email inbox – do you read every advert or marketing title and opportunity that flashes up there?
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